The video uses a few graphic words and there is a brief shot of a teenage boy trying to reach into a young woman's pants. It's PG-13 but worth including because this is the REAL LIFE that YOUR girls are dealing with every day in the community where you live.
This video was created by PSA from Care Norway and it painfully depicts how vulnerable our girls are all over the world. This Norwegian branch of charity Care International video has gone viral in Scandinavia — and you'll see why if you watch it. It should move every father to step up and do the right thing of protecting their daughters and educating their sons to treat others as they would like to be treated (God fearing).
The five-minute film is a powerful and disturbing story, narrated from the point of view of an unborn baby girl, as a "Dear Daddy" video. The video narrates the girl's lifetime of abuse, opening with:
"I will be born a girl, which means that by the time I'm 14, the boys in my class will have called me a wh*re, a b*tch, a c*nt, and many other things. It's just for fun of course . . . something boys do. So you won't worry and I understand that. Perhaps you did the same when you were young, trying to impress some of the other boys."
The idea behind this video is to warn fathers-to-be that their own behavior may effectively condone harmful actions in others. Father's need to discourage sexist language and bad jokes about women in their own home as that could have dangerous repercussions down the road.
The Swedish version of the ad was directed by Jakob Ström through Tangrystan Productions, for Norwegian agency Schjaerven.